vCreate News

 

How to Use Personalised Video to Boost Property Sales


27 April 2017
How to Use Personalised Video to Boost Property Sales

The concept of personal service is not anything new; before the time of Adam Smith and his observations on the efficiency of pin production, all goods were effectively one-off, custom-made items. The difference today is that technology is paving the way for a greater degree of customisation – at a cost that both producers and consumers can justify.

The property sector already provides options for interior design and furniture, but this is only the tip of the iceberg. There’s still some way to go before real estate catches up with other industries, to offer a truly personalised customer experience; however, video technology is set to take personalised sales and marketing for property to the next level.

You would be forgiven for thinking that video starts and ends with your client-facing corporate video, or the odd video tour; and, up until 18 months ago you would have been right. A corporate video is undoubtedly a must-have for a brand wishing to build awareness; however, the property sector is now looking at video in a new way, because, it can, and does have a positive impact on conversion rates.

In 2015 we saw personalised video campaigns generating anywhere from 200%-1,500% increases in click-through and conversion rates.

“2017 marks a tipping point,” said Ben Moore, founder of vCreate. “We’re seeing successful brands expanding their use of video throughout the entire customer journey to help make service more personal, enhance relationships, convert and educate home buyers, and improve overall customer satisfaction. In the property sector the need to add value and stand out is more important than ever; self-service video platforms enable clients to create effective video content and monitor its success through advanced analytics.”

Most home builders and developers would agree that the property industry as a whole has been slower than other industries to respond to digital ways of working and new technologies; however, personalised video technology could be one of the first to be widely adopted, because it enables marketers to customise video content to the individual home buyer during their property search, providing a tailored content experience.

Imagine how you’d feel after receiving a video clip from the area manager of a new home development, with your name and the answers to your specific questions about moving to the area. Now imagine a show home property walk-around merged with a mini tour of the nearest village and even a preview of the local pub! This is personalisation for property re-imagined, and it’s what gets the new digital consumer excited. According to a recent survey, listings with videos receive 403% more enquiries than those that do not include video.

Five ways personalised video technology can be used to enhance the customer experience

  1. Personalised video sales enquiry replies that contain information pertinent to the customer’s search;

  2. Customised property walk rounds that provide behind-the-scenes updates of a development’s construction and customisation options;

  3. Recorded customer case studies that showcase ‘stand-out service’ and property features;

  4. Tell the story of the development and how it relates to the local area to provide reassurance and confidence to homebuyers looking to relocate;

  5. Demonstrate the expertise of your team with video introductions outlining their market expertise and specialisms.

In summary, personalised video marketing, has, and will continue to create opportunities for the property sector to enhance their pre-sales and marketing efforts and engage with home buyers early to increase conversions.

    


vCreate Launch Corporate Partnership Initiative to Fund the Provision of Video Technology in UK Neonatal Units


24 April 2017
vCreate Launch Corporate Partnership Initiative to Fund the Provision of Video Technology in UK Neonatal Units

Personalised video specialists, vCreate, today announce a new funding initiative aimed at ensuring that all 200 UK neonatal networks are equipped with personalised video by 2018. According to Bliss, the UK’s special care baby charity; over 90,000 babies are admitted to neonatal care in the UK because they have either been born prematurely, or full term but sick.
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The Rise of Martech - a Tool for Every Occasion, but Which are Here to Stay?


19 April 2017
The Rise of Martech - a Tool for Every Occasion, but Which are Here to Stay?

Technology is an enabler for change across many industries, but with so many tools at your disposal how do you weed out the fads from the trends, and ultimately invest in the marketing tools and technologies that will help your team do a great job?

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The Royal Hospital for Children, Glasgow, Using Personalised Video technology to help parents stay connected


17 April 2017
 The Royal Hospital for Children, Glasgow, Using Personalised Video technology to help parents stay connected

The new Royal Hospital for Children in Glasgow, which opened its doors in 2015, has the largest neo-natal intensive care unit in Scotland. This state-of-the-art unit prides itself on offering the very best care and support to both its baby patients and their parents and carers.

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Personalised Video Expected to be a Game-Changer for Real Estate


13 April 2017
Personalised Video Expected to be a Game-Changer for Real Estate

Most estate agents would agree that the property industry as a whole has been slower than other industries to respond to digital ways of working and new technologies; however, personalised video could be one of the first to be widely adopted. According to a recent survey, listings with video receive 403% more enquiries than those that do not include video.

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Is Internal Communication ‘Finished’, or Are We Just Getting Started


11 April 2017
Is Internal Communication ‘Finished’, or Are We Just Getting Started

When Dan Kneeshaw, senior director of global associate communications at Walmart said internal comms is ‘finished’ at the recent Ragan Social Media Conference, he probably had some marketers questioning everything they’ve learnt about segmentation and tailoring your message for the person receiving it.

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What Marketing Trends are Hot in Recruitment Right Now, and How to Maximise them


05 April 2017
What Marketing Trends are Hot in Recruitment Right Now, and How to Maximise them

We are the middle of a digital revolution that is unprecedented in all human history, so before we take a look at the trends that are going to make a real difference, spare a thought for your marketing team; keeping on top of a digital world that changes by the second.

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Does the Marsh and Parsons Advert Cross the Line, or is it a clever use of humour?


04 April 2017
Does the Marsh and Parsons Advert Cross the Line, or is it a clever use of humour?

Advertisers crossing the line between impactful and offensive isn’t new; take the advert for Protein World that made waves in 2015. The tube poster ad received 378 complaints to advertising watchdog ASA (Advertising Standards Authority). It was also banned by the Mayor of London, Sadiq Khan as it promotes unhealthy and unrealistic body imagery.

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How Personalised Video Marketing is Helping UK Estate Agents Stand Out


03 April 2017
How Personalised Video Marketing is Helping UK Estate Agents Stand Out

The trigger of Article 50 by Theresa May last week saw property marketing firm Hometrack predict a house price growth rise in the UK of 4% in 2017; whilst founder and CEO of eMoov.co.uk, Russell Quirk, commented in the Sun that: “Brexit has not managed to deter the UK property market. It’s bulletproof and teflon coated.”

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Make Your Brand Story More Relatable with Personalised Video


28 March 2017
Make Your Brand Story More Relatable with Personalised Video

The narrative of your business is a great tool for customer engagement, but are you doing enough to ensure that your customers know your brand's story?

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5 Tips for Creating Personalised Video for your Small Business


27 March 2017
5 Tips for Creating Personalised Video for your Small Business

There are many challenges facing small businesses today, so increasing your exposure and keeping up with bigger or longstanding competitors may feel intimidating at first . One trend that can help you get and stay ahead is personalised video marketing.

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Why Moving to a Private Video Platform Could Protect Your Brand’s Online Reputation


24 March 2017
Why Moving to a Private Video Platform Could Protect Your Brand’s Online Reputation

As a business owner or a marketer there can’t be anything more soul destroying than spending hours creating a video advertising campaign that cuts through the noise; only to be let down at the last-minute by the advertisers hosting your content.

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How to Boost Employee Engagement with Personalised Video


20 March 2017
How to Boost Employee Engagement with Personalised Video

Doug Conant, CEO of Campbell’s Soup once said: “To win in the marketplace you must first win in the workplace.” In today’s competitive market, Doug’s advice couldn’t be more relevant. Employees are increasingly demanding more from their employers. They expect to be rewarded and kept engaged

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Personalised Video is Set to Revolutionise the Recruitment Industry and Here’s Why


20 March 2017
Personalised Video is Set to Revolutionise the Recruitment Industry and Here’s Why

Just about every recruitment agency will tell you they’re the best, but how many are embracing innovative personalised video technology to ensure they really offer you the best possible recruitment service? If your recruitment agency isn’t using video yet, you may want to ask them why not.

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vCreate Launch Game Changing Personalised Video for the Recruitment Industry


14 March 2017
vCreate Launch Game Changing Personalised Video for the Recruitment Industry

Today (14th March) marks the launch of vCreate for Recruiters, the award-winning personalised video platform. vCreate has developed a solution to the issues of candidate fall off and rebates, by helping recruitment consultants place the right candidate first time

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Is this the age of H2H?


22 February 2017
Is this the age of H2H?

We marketers love acronyms. Which is why we were amused to see a new one (to us anyway) this week; namely 'H2H'. So what does it mean? Head to Head? Heart to Heart? Close but no cigar. It's 'Human to Human', probably intended as a grumpy foot-stomp against categorisations like B2C and B2B.

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3 ways to start using video today


06 February 2017
3 ways to start using video today

It's a common misconception that using video for marketing is the reserve of mid-to-large enterprises. Whilst that may have held five years ago, it's clearly not true today. Plenty of smart small businesses have succeeded in fuelling sales and growth by using video.

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Marketing works. So why is it so undervalued?


19 January 2017
Marketing works. So why is it so undervalued?

My heart sank when I read this article, published by Marketing Week. It shows the results of their annual Career and Salary Survey and reflects the lack of understanding and appreciation for the value that marketing brings to business.

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Lights. Camera. Call-to-Action!


11 November 2016
Lights. Camera. Call-to-Action!

By now we all know that, for most marketing challenges, video works better than just about any other medium. It cuts through where text alone can struggle to make impact and it can make a powerful emotional connection which really inspires action.

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Is Account Based Marketing the future of B2B?


15 September 2016
Is Account Based Marketing the future of B2B?

More and more B2B brands are dropping traditional marketing strategies in order to focus on account based marketing (ABM). That means precision targeting and increased personalisation.Fujitsu leading the wayFujitsu recently divulged that they spend substantially less on traditional lead generation activities like email, telesales and direct-mail, in order to focus on more targeted campaigns.

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Measuring ROI with video


21 July 2016
Measuring ROI with video

We love using video because it's so much easier to measure ROI than for just about any other medium.

Given that you understand the basics of how to measure ROI per-se, why is video easier to measure than text for example? Well, seeing as we asked the question we'll attempt to pen a cohesive answer.


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Picture this: Lessons about selling according to Blondie


05 May 2016
Picture this: Lessons about selling according to Blondie

Call me

So this is where it inevitably starts. Either a cold-call or one made luke-warm by a positive reaction to an email or digital campaign. Never easy, it can often feel like a slog. But despite efforts to find a viable alternative, and with much of the buying journey made by the customer themselves today, it's surprising how often a pro-active sale needs a phone call to get the ball rolling.

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Spice up your partner relationships with video


18 March 2016
Spice up your partner relationships with video

Many companies, especially in the tech industries, deliver their products and services using a 100% indirect model through a network of certified partners. It makes sense. To make the relationship work means using a variety of co-marketing initiatives. More often than not, these tend to be one-off tactics like print adverts, offers and events. Or worse, a lack-lustre selection of so-called 'digital assets' like editable PDF's, PowerPoints and co-branded web-headers.



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vLog: Powering Newsletters with Video


18 February 2016
vLog: Powering Newsletters with Video

Video newsletters are an extremely effective way of inspiring prospects, engaging with customers and socialising your brand.

Creating impactful video content and delivering it direct to the device of your target audience is easier than ever. Managed and measured in real-time, a vCreate Channel delivers a measurable ROI with very little outlay or resource.



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Make video your New Year's resolution


05 January 2016
Make video your New Year's resolution

Ah, January! That's when you go back to work (having over-indulged to the point where a single additional wafer-thin mint would have caused you to explode) with renewed vitality and positivity. That's because this year, 2016, is the one where you're really going to make a difference. So, as a marketer, how exactly are you going to do that?

Here are five tips that will help you get off to a powerful start.



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