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10 ways to encourage bonding between preemies and their siblings


18 January 2018
        

10 ways to encourage bonding between preemies and their siblings

Encouraging bonds to form between preemies and their siblings requires extra thought and consideration when a baby is receiving neonatal care, because the baby is separated from her brother or sister, and certain bonding activities (such as touch) may not be possible immediately when a baby is born too soon. Having a baby born in the NICU is also a distressing time for the sibling and their needs can sometimes be forgotten in the turmoil surrounding premature birth. (Beavis, 2007) With this in mind, here are 10 activities to encourage bonding between premature babies and their siblings.

1. Create a sibling scrapbook
Celebrating the arrival of a newborn baby is part of the acceptance process; a great way of involving your older child is to buy a scrapbook where they can write messages to their baby brother or sister, record milestones and add pictures. The scrapbook will become a focal point for your child’s feelings and maybe even something they can present in show and tell. The book can also be kept as a record to show how far the baby has come.

2. Give your child a homecoming calendar
Siblings of preemies may think that their baby brother or sister is never going to come home. To help with their fears, give your child their own calendar and ask them to mark off the days until the baby comes home, as shown here in this lovely illustrated book, Evan Early.

3. Use videos to introduce baby to their sibling
Parents who have experienced premature birth will know that many neonatal units have a policy of not admitting toddlers and this delays physical contact between siblings. One method of promoting closeness that doesn’t involve physical contact is to keep a video diary and show your child their brother or sister. The advantage of using technology is that your child will be able to see the baby before he or she comes home. If your neonatal unit uses Secure Video Messaging, why not ask your nurse to create a personalised video that includes a greeting from your newborn baby to help your older child understand that the new baby loves them and is looking forward to coming home.

4. Bring a small gift for the baby
The act of exchanging gifts can really empower a child struggling to cope with having a baby in the NICU. (Bracci, 2012). Why not ask your partner to take your older child shopping and say that they can choose a present for their brother or sister to the value of X?

You may also consider choosing a gift for your older child. Watch their face light up when you tell them: “Here’s something the baby left for you.”

Here are some gift suggestions for sibs that we love!

Personalised zippie cuddly owl.

Build a bear workshop stuffed animal.

Add, a personalised voice message from the baby's brother or sister for an extra £5.

5. Join a sibling support club or attend a sibling support day
Some NICUs focus on the needs of siblings by running sibling support clubs. In our research for this blog piece, we read about a unit in New Zealand that has a dedicated play area for siblings near to the neonatal unit. We also heard about sibling support days that have been introduced at the Maxine Dunitz Children’s Health Center Neonatal Intensive Care Unit. This initiative teaches children how to care for their baby brother or sister through the use of dolls; plus, they learn how to interact with the sibling they haven’t met yet.

6. Encourage your child to make things for the baby
Not being able to be close to their baby brother or sister is distressing for children, but drawing pictures to go by the baby’s cotside or making something for the baby, will help your child to feel closer to their brother and sister when they are not able to be there.

Here are some of our fave craft makes:

DIY door sign for kids (stick on or near to the incubator)

Handprint rainbow painting

Heart ladybug

7. Read books that relate to siblings and the NICU process
Reading books related to the NICU experience will make it easier for you to talk with your child about why their sibling is in a neonatal unit. Make sure that they know it is nobody’s fault that their baby brother or sister is in the NICU. Reading relevant books is also a method you can use to prepare them for the first visit to the NICU so that it is less daunting.

Here are a few suggestions:

My Sister is a Preemie

My Brother is a Preemie

Waiting For Baby: A Sibling Visits the NICU

8. Read up on the real-life fears of a sibling to premature twins
Children that have experienced first-hand the fears associated with being a sibling to a preemie are able to give the best insights into their world. In this blog piece by Helping Hands, Alexis Gordon, big sister to premature twins, Lola and Landry, reflects on what she found hardest and shares her advice for other siblings who have babies in the NICU.

9. Consider gift kits for every sibling
The NICU at Golisano Children’s Hospital has a very special way of reassuring preemie siblings. Each child is given a story, a small teddy bear, a measuring tape (to show the size of their brother or sister), a picture, a bottle, a small blanket, and some stickers to decorate a picture about her sister. Andrea, a mum whose daughter received the kit, said: “This was an amazing help. These items helped us talk about the things the baby needed and used.”

10. Allocate time for baby-talk
Set aside an hour in the morning or in the evening for talking to your older child about your new arrival. Maybe you could talk about the milestone your baby has achieved that day; perhaps he or she has gained weight or had some equipment removed. It’s probably wise to stay away from medical jargon that they won’t understand. Keep in mind that this time is to help your child feel involved and like they are getting to know their sibling. Also, don’t forget to have fun - you could get creative and use fruits to show your child the size of the baby as he or she progresses. This can be especially useful before the first visit to see their preemie brother or sister, to prepare them for just how small baby will be.



vCreate reviews its favourite achievements of 2017, and plans an epic 2018!


10 January 2018
        

vCreate reviews its favourite achievements of 2017, and plans an epic 2018!

2017 saw some very important announcements for parents of premature babies hit the headlines. In December, the Scottish Government announced that they plan to make a new £1.5m family fund available to help parents of premature babies born in Scotland with additional travel costs and food and drink.

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Five ways to bring festive cheer to the NICU


01 December 2017
        

Five ways to bring festive cheer to the NICU

For new parents, a baby’s first Christmas is meant to be a magical time, but when a baby is born too soon, the NICU is not where they hoped or planned to be spending their time; however, with the support of medical staff, Christmas in the neonatal unit can bring families together and provide a sense of normalcy at a chaotic time.

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vCreate introduces Festive Effects to help special moments last forever


24 November 2017
        

 vCreate introduces Festive Effects to help special moments last forever

We think you’ll agree that Christmas in the Neonatal Unit is all about families, being together and sharing special moments. This Christmas you could add the festive-touch to videos you create for parents. Videos of their baby that they are sure to treasure long after baby has been discharged from the unit.
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vCreate scoops “Winner of the Year” at the HTN Awards 2017


10 November 2017
        

vCreate scoops “Winner of the Year” at the HTN Awards 2017

vCreate is delighted to announce that we are Health Tech News' “Winner of the Year 2017” for our Secure Video Messaging technology that minimises separation anxiety in parents of premature and sick infants. We would like to thank the HTN Awards for recognising our technology and congratulate all 15 finalists, and the winners of the Tech Project, Innovation of the Year and Impact of the Year Awards.
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It’s official, 100 families now benefiting from Secure Video Messaging at RHC NNU


01 November 2017
        

It’s official, 100 families now benefiting from Secure Video Messaging at RHC NNU

Yesterday, in the Neonatal Unit at the Royal Hospital for Children, Glasgow, parents of premature babies joined nursing staff at a special event to celebrate the 100th family using Secure Video Messaging application, vCreate.The application allows nurses to record and send video updates to parents of premature babies, and ensures that parents of babies being cared for in the unit see their baby through personalised video updates when they are unable to be by their baby’s cot side.

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vCreate Set to Exhibit their Secure Video Messaging at the Family Matters Conference


24 October 2017
        

vCreate Set to Exhibit their Secure Video Messaging at the Family Matters Conference

In the run up to World Prematurity Day (WPD) 2017, the Family Matters Conference on the 8th November at Hollywell Park, Loughborough, will bring together medical staff and parents to discuss the parent and family experience of neonatal services.

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Join us as we support World Prematurity Day on November 17th


17 October 2017
        

Join us as we support World Prematurity Day on November 17th

This World Prematurity Day, vCreate, will join thousands of parent organisations, hospitals, non-profit organisations, healthcare professionals, societies, companies, politicians, media, and individuals from more than 100 forces to commit to action t

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9 ways to make your NICU Halloween event extra spooktacular


11 October 2017
        

9 ways to make your NICU Halloween event extra spooktacular

Ahead of Halloween, we've compiled a list of nine seriously spooktacular ways to celebrate in the NICU. Halloween-themed activities are a great way to engage the wider family, and to bring a little fun to the unit for both families and staff.
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Leeds Teaching Hospitals NHS Trust NICU becomes the first in England to use video updates to connect parents and babies


09 October 2017
        

Leeds Teaching Hospitals NHS Trust NICU becomes the first in England to use video updates to connect parents and babies

Today, in the Neonatal Unit at Leeds Teaching Hospitals NHS Trust (LTHT), parents of babies being cared for in the unit joined neonatal nurses at an event to celebrate the official launch of vCreate. This web-based application lets nurses record video updates for parents when they are not able to be by their baby’s cot side.

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Team vCreate Celebrate Scottish 10K Success


02 October 2017
        

 Team vCreate Celebrate Scottish 10K Success

Congratulations to the vCreate runners who took part in the Scottish 10K on the 24th September in Musselburgh. The team raised £675 for the Glasgow Children’s Hospital Charity and the Helping Us Grow Group (HUGG), based at the Neonatal Unit at the Royal Hospital for Children, Glasgow. The Scottish 10K route hugs the magnificent Golf Coast before runners finish the final furlong at Musselburgh Racecourse; Scotland’s oldest racecourse.

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5 Top Takeaways from BAPM 2017


26 September 2017
        

5 Top Takeaways from BAPM 2017

This year the vCreate team attended our first ever BAPM Conference in Birmingham. We feel proud to have been part of the two-day event, where we had the privilege of listening to inspirational talks, and meeting doctors and nurses from around the world. Post-BAPM, we share our top five conference highlights:

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What Does it Really Take to Engage Your Sales Team?


18 September 2017
        

What Does it Really Take to Engage Your Sales Team?

You’d be forgiven for thinking that the promise of fame and fortune would be enough to motivate your sales team, but for the new-age, digital dwelling, sales person this is no longer enough. Salespeople know what’s out there, they have friends in sales too; so, you better make sure the apple doesn’t fall far from the tree when it comes to using relevant digital tools that could help your sales team make more and add to your company’s bottom line.
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Neonatal Question Time with Dr Neil Patel and the Helping us Group Group at RHC NNU


15 September 2017
        

Neonatal Question Time with Dr Neil Patel and the Helping us Group Group at RHC NNU

Neil is a neonatologist at the Royal Hospital for Children, Glasgow. He leads the Helping Us Grow Group (HUGG), a unique collaboration of families and staff developing and implementing family integrated care in the neonatal unit.Neil is a big proponent of family integrated care, an approach that encourages involving the families of NICU patients in the care of their babies. We had the pleasure of speaking with him recently on the value of family integrated care.

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vCreate Introduces New ‘Secure Video Transfer’ Feature so Parents of Sick Children Can Receive On Demand Progress Update


14 September 2017
        

vCreate Introduces New ‘Secure Video Transfer’ Feature so Parents of Sick Children Can Receive On Demand Progress Update

Secure Video Messaging provider, vCreate, has launched an additional feature to their video messaging platform that allows parents whose baby has been transferred from a neonatal intensive care unit (NICU) to a paediatric intensive care unit (PICU), within the same NHS hospital, to receive video updates made by nurses.

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Family Integrated Care Programme Launches at LGI to Give Neonatal Babies the Best Start in Life


13 September 2017
        

Family Integrated Care Programme Launches at LGI to Give Neonatal Babies the Best Start in Life

This week marks the launch of family integrated care (FICare) at the surgical Neonatal Intensive Unit (NICU) at Leeds General Infirmary. Families and babies attended a launch party at the unit, with 3.5 year old Laiba Ali cutting a FICare-themed celebration cake.
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Ten Brilliant Ways NICUs are Supporting Preemie Parents


11 September 2017
        

Ten Brilliant Ways NICUs are Supporting Preemie Parents

As it’s Neonatal Awareness Intensive Care Month, we decided to do a roundup of some of our favourite family-integrated-care initiatives. Every one of these projects deserve recognition for the support it provides to the most vulnerable infants and their parents.We hope that you enjoy reading about these projects as much as we’ve enjoyed writing about them, and that there are some ideas and best practices in here that you could apply in your own neonatal unit.
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Five Reasons to Visit vCreate at BAPM


06 September 2017
        

Five Reasons to Visit vCreate at BAPM

With the BAPM Annual Conference just around the corner (15 days to be exact), here’s a run-down of what’s in store at the vCreate stand, and why you should add us to your ‘visit list’ for the 21st and 22nd September.
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This September, join us as we support Neonatal Intensive Care Awareness Month


01 September 2017
        

This September, join us as we support Neonatal Intensive Care Awareness Month

This September, organisations and individuals around the world will show their support for Neonatal Intensive Care Awareness Month, an initiative established by Project Sweet Peas in 2014, that provides an opportunity for communities to honour families who have experienced a stay in an NICU, as well as the amazing medical staff who care for them.

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vCreate Set to Showcase Secure Video Messaging at BAPM 2017


30 August 2017
        

vCreate Set to Showcase Secure Video Messaging at BAPM 2017

Next month, vCreate will attend the Annual BAPM Conference in Birmingham to present secure video messaging, a web application that enables nurses to record reassuring video updates for parents with ease. This year's BAPM Conference on the 21st and 22nd September at the Studio, Birmingham, is set to be the biggest and best yet, with read more »




Kick Start a New Term with Secure Internal Communications


29 August 2017
        

Kick Start a New Term with Secure Internal Communications

With a new term just around the corner and your sunscreen and shorts officially 'packed away' until next year, it’s time to reconnect with your employees and focus on the strategic priorities for the year ahead.When you stop and think, there are a lot of parallels between the kids going back to school and us going back to work.

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Preemie Mum’s Marathon Kiltwalk to Raise Funds for the Hospital that Saved Her Baby


24 August 2017
        

Preemie Mum’s Marathon Kiltwalk to Raise Funds for the Hospital that Saved Her Baby

Sarah Clark and father Ken (affectionately known as Granda Ken) joined thousands of other walkers on Sunday for the ‘Mighty Stride’, part of the Dundee Kiltwalk, to raise funds for the Ninewells Neonatal Unit in Dundee. Walkers set off from the world famous Old Course in St Andrews at 9am to complete the 25 mile Mighty Stride walk to Monifieth.
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Preemie Mum Shares her Story in a Bid to Help Others Benefit from Neonatal Video Link


15 August 2017
        

Preemie Mum Shares her Story in a Bid to Help Others Benefit from Neonatal Video Link

Pregnant with identical twin boys, Annette suffered a heart-breaking loss. At 20 weeks, baby Owen Francis passed away as a result of Twin to twin transfusion syndrome (TTTS) and the battle to save her second boy Nathan began. Here she shares her story to offer hope and raise awareness to other parents of premature babies.

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5 Ways Video Messaging Helps Build Community Links


10 August 2017
        

5 Ways Video Messaging Helps Build Community Links

The benefits to parents’ health and wellbeing of being able to receive reassuring video updates when their baby is being cared for in a neonatal unit are well documented. What perhaps isn’t as well known are the community benefits of using video.As proud providers of secure video messaging to the Royal Hospital for Children in Glasgow, we heard at this year’s REaSoN Conference how introducing video messaging was central to the nursing team's plan to improve communication between nursing staff and parents; as well as doing more to enhance family-integrated-care, by bringing the whole family unit into the care of the baby.

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5 Ways to Maximize Video at Your Next Event


10 August 2017
        

5 Ways to Maximize Video at Your Next Event

Events, regardless of their size, present an unrivalled opportunity to showcase all the best things about your brand. And, events organisers are increasingly aiming to make their event an ‘experience’ that is personal to each attendee, whilst also looking to create event moments that are ripe for social sharing.

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It's Official - Video Technology has Positive Outcomes for Parents of Premature Babies


08 August 2017
        

It's Official - Video Technology has Positive Outcomes for Parents of Premature Babies

A paper, published by BMC Pediatrics, reveals that the use of video technology in neonatal care is a much-needed advancement in care delivery. The findings follow an in-depth study where researchers asked parents of premature babies, nurses and midwives, from a neonatal unit in East-central Scotland, for their views on the use of video technology in the hospital.
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Strategic Video Consultancy Solution Tracks User Engagement Long After the First Click


02 August 2017
        

Strategic Video Consultancy Solution Tracks User Engagement Long After the First Click

Positive Image, the video marketing agency behind the personalised video platform, vCreate, is launching a new strategic consultancy solution to help clients get more impact from their video marketing.The team of video experts behind the new initiative use the latest smart production techniques to get more out of every video initiative.

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Video Marketing Lessons from an NHS Neonatal Unit


31 July 2017
        

Video Marketing Lessons from an NHS Neonatal Unit

Many enterprise marketers would be surprised that lessons in innovative communications can be learned from the public sector, but when it comes to video, they really can. Like the impact and simplicity of personalised video.When it comes to driving innovation, and embracing the digital revolution, the NHS has, by its own admission, some way to go before it gets up to speed with the rate of change in other sectors.

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Your 5 Step Passport to Doing More with Video


24 July 2017
        

Your 5 Step Passport to Doing More with Video

Business and management guru, Henry Mintzberg once said: “Strategy is a pattern in a stream of decisions.”And, in the context of video marketing, Henry’s words of wisdom are arguably more relevant today than they’ve ever been. 93% of marketers now use video for online sales and marketing, according to a 2015 report by Crayon.

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Time For a Fresh Approach to Video Analytics?


21 July 2017
        

Time For a Fresh Approach to Video Analytics?

Few people would argue with the view that we’ve become a society obsessed with data; we have algorithms to predict which employees to hire (yes really), and fridges that monitor your eating habits and beep at you when you’ve run out of eggs. The digital revolution has enabled marketers to move beyond the knowledge we hold about a consumer’s age, job title and hobbies, to an intent-based model.

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How the Royal Hospital for Children Improved Communication with Personalised Video


18 July 2017
        

How the Royal Hospital for Children Improved Communication with Personalised Video

The Royal Hospital for Children in Glasgow is the largest paediatric teaching hospital in Scotland with its level 3 neonatal unit caring for over 800 babies per year.All neonatal care is provided onsite, including cardiology for patients from across Scotland. The hospital continues to provide a breadth of neonatal expertise that sees it being recognised as a centre for excellence in healthcare in the UK and beyond.
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Family Integrated Care Takeaways from Reason Neonatal Meeting


05 July 2017
        

Family Integrated Care Takeaways from Reason Neonatal Meeting

This week saw vCreate attend the annual Reason Neonatal Meeting at Warwick University Arts Centre. As first timers, we expected big things from the longest running specialist neonatal conference in the UK, and, we certainly weren’t disappointed. The two-day conference brings together over 300 doctors, neonatologists, and nurses from around the world to share ideas, innovations, and insights.

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Why Marketing Managers Need a ‘Shiny and New Filter’ for ALL Tech Tool Purchases


23 June 2017
        

Why Marketing Managers Need a ‘Shiny and New Filter’ for ALL Tech Tool Purchases

How many times in the last month have you read a post from an influencer, or received a mail about a new marketing tool, that’s bound to solve a whole heap of your marketing worries? … Lost track? I don’t blame you. I stopped counting at 20.Marketers, by their very nature, are expected to be curious, inquisitive, and ahead of the curve, so it’s perhaps unsurprising that we have our ear firmly to the ground when it comes to what’s hot.

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Neonatal Nurses Make Father’s Day Extra Special for Dads of Premature Babies


14 June 2017
        

Neonatal Nurses Make Father’s Day Extra Special for Dads of Premature Babies

Neonatal nurses at the Royal Hospital for Children in Glasgow are making Father’s Day extra special for dads of premature babies.Dads will have time in front of the camera to record a personal video message for their child to watch when he or she is older. Video messages on Father’s Day will be added to the baby’s video care diary, that can be downloaded once the baby has left the Unit, and kept as a memento.

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An Open Letter to Neonatal Teams


12 June 2017
        

An Open Letter to Neonatal Teams

Dear NHS Neonatal Unit, R.e. Secure video messaging to connect parents and babies within your unit at no cost You may have seen the BBC News story from April that discussed how the nursing team at the Royal Hospital for Children, Glasgow, use secure video messaging to enhance family-centred-care. In summary, secure video technology is allowing medical staff to record non-clinically sensitive video clips, cotside, and send them to parents of special care babies.
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NHS Video Tech Initiative Gains Momentum


02 June 2017
        

NHS Video Tech Initiative Gains Momentum

The #NHSvideotech initiative, introduced by vCreate, to equip all 200 UK NHS Neonatal Units with secure video messaging has received over forty enquiries from Units in its first month.Twelve Units, that specialise in newborn baby care, are ready to get started with a pilot that will allow their nursing staff to record video messages of babies and send them to parents during times when they are unable to be cotside. And, this is provided by vCreate at no cost to Units.

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The UK’s Largest Neonatal Services Provider Trials Secure Video Messaging


31 May 2017
        

The UK’s Largest Neonatal Services Provider Trials Secure Video Messaging

vCreate is proud to announce that the Leeds Teaching Hospitals NHS Trust are set to run a trial of secure video messaging to keep parents of premature babies updated on their baby’s progress when they are away from hospital.The Leeds Centre for Newborn Care is one of the largest neonatal services in the UK, providing specialist baby care to around 1,800 babies each year, many of whom need intensive care or surgery.

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Five Habits of a Truly Agile Marketing Leader


30 May 2017
        

Five Habits of a Truly Agile Marketing Leader

Marketing is changing; the digital revolution is disrupting markets, and entire industries can have the rug pulled from them in a nanosecond. Customers have also become savvier, preferring brands that don’t push content at them; rather seek to understand them as individuals, engage them in a community and personalise their experience.

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How to Use Video to Build a Better Customer Experience


18 May 2017
        

How to Use Video to Build a Better Customer Experience

Winning your customers’ affections is similar to finding your perfect match on Tinder. Your first meeting needs to go well for things to get off the ground. Then, in every encounter thereafter you will be judged and asked back for a second or third date if you hit it off. Customer experience (CX) is no different; customers want you to make them feel special, they want you to listen more than you talk, and show them regularly how much you care.

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Neonatal Unit Becomes First in Country to Introduce Secure Video Messaging to Help Parents Stay Connected


16 May 2017
        

Neonatal Unit Becomes First in Country to Introduce Secure Video Messaging to Help Parents Stay Connected

Parents of premature babies at the Royal Hospital for Children in Glasgow, will now be offered secure video messaging to help them stay connected with their baby’s progress whilst they are in hospital. Following a successful two month pilot project, which saw the unit trial video with select parents, medical staff now plan to make video available to consenting parents of the 600 babies cared for here annually.

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Video Messaging Service Supports Parents' Health and Well-Being


10 May 2017
        

Video Messaging Service Supports Parents' Health and Well-Being

For mums and dads of premature babies, receiving the news that their baby is going to be born earlier than expected can be a frightening and stressful time. And parents are more likely to experience mental health problems as a result. According to Bliss, the UK’s special care baby charity, 40 per cent of mothers of premature babies are affected by postnatal depression soon after birth.

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Community Support for Neonatal Video Tech Needed to Deliver Nationwide Roll-out


03 May 2017
        

Community Support for Neonatal Video Tech Needed to Deliver Nationwide Roll-out

The Royal Hospital for Children in Glasgow has become the first neonatal unit in the UK to use video technology to help parents stay connected with their baby’s progress; the cloud-based video platform, allows nurses to send parents of premature babies video updates from hospital.

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Onboarding in the Digital-Age - Why Personalised Video is the Secret to Success


28 April 2017
        

Onboarding in the Digital-Age - Why Personalised Video is the Secret to Success

The rise of digital has created a need for employers to adapt and digitalise their operations to keep up with rapid rate of change. Now, organisations need digital rock stars; who, not only have hands-on experience of digital project delivery, but are also flexible, resilient and confident; traits of a modern digital leader.

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How to Use Personalised Video to Boost Property Sales


27 April 2017
        

How to Use Personalised Video to Boost Property Sales

The concept of personal service is not anything new; before the time of Adam Smith and his observations on the efficiency of pin production, all goods were effectively one-off, custom-made items. The difference today is that technology is paving the way for a greater degree of customisation – at a cost that both producers and consumers can justify.

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vCreate Launch Corporate Partnership Initiative to Fund the Provision of Video Technology in UK Neonatal Units


24 April 2017
        

vCreate Launch Corporate Partnership Initiative to Fund the Provision of Video Technology in UK Neonatal Units

Personalised video specialists, vCreate, today announce a new funding initiative aimed at ensuring that all 200 UK neonatal networks are equipped with personalised video by 2018. According to Bliss, the UK’s special care baby charity; over 90,000 babies are admitted to neonatal care in the UK because they have either been born prematurely, or full term but sick.
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The Rise of Martech - a Tool for Every Occasion, but Which are Here to Stay?


19 April 2017
        

The Rise of Martech - a Tool for Every Occasion, but Which are Here to Stay?

Technology is an enabler for change across many industries, but with so many tools at your disposal how do you weed out the fads from the trends, and ultimately invest in the marketing tools and technologies that will help your team do a great job?

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The Royal Hospital for Children, Glasgow, Using Personalised Video technology to help parents stay connected


17 April 2017
        

 The Royal Hospital for Children, Glasgow, Using Personalised Video technology to help parents stay connected

The new Royal Hospital for Children in Glasgow, which opened its doors in 2015, has the largest neo-natal intensive care unit in Scotland. This state-of-the-art unit prides itself on offering the very best care and support to both its baby patients and their parents and carers.

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Personalised Video Expected to be a Game-Changer for Real Estate


13 April 2017
        

Personalised Video Expected to be a Game-Changer for Real Estate

Most estate agents would agree that the property industry as a whole has been slower than other industries to respond to digital ways of working and new technologies; however, personalised video could be one of the first to be widely adopted. According to a recent survey, listings with video receive 403% more enquiries than those that do not include video.

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Is Internal Communication ‘Finished’, or Are We Just Getting Started


11 April 2017
        

Is Internal Communication ‘Finished’, or Are We Just Getting Started

When Dan Kneeshaw, senior director of global associate communications at Walmart said internal comms is ‘finished’ at the recent Ragan Social Media Conference, he probably had some marketers questioning everything they’ve learnt about segmentation and tailoring your message for the person receiving it.

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What Marketing Trends are Hot in Recruitment Right Now, and How to Maximise them


05 April 2017
        

What Marketing Trends are Hot in Recruitment Right Now, and How to Maximise them

We are the middle of a digital revolution that is unprecedented in all human history, so before we take a look at the trends that are going to make a real difference, spare a thought for your marketing team; keeping on top of a digital world that changes by the second.

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Does the Marsh and Parsons Advert Cross the Line, or is it a clever use of humour?


04 April 2017
        

Does the Marsh and Parsons Advert Cross the Line, or is it a clever use of humour?

Advertisers crossing the line between impactful and offensive isn’t new; take the advert for Protein World that made waves in 2015. The tube poster ad received 378 complaints to advertising watchdog ASA (Advertising Standards Authority). It was also banned by the Mayor of London, Sadiq Khan as it promotes unhealthy and unrealistic body imagery.

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How Personalised Video Marketing is Helping UK Estate Agents Stand Out


03 April 2017
        

How Personalised Video Marketing is Helping UK Estate Agents Stand Out

The trigger of Article 50 by Theresa May last week saw property marketing firm Hometrack predict a house price growth rise in the UK of 4% in 2017; whilst founder and CEO of eMoov.co.uk, Russell Quirk, commented in the Sun that: “Brexit has not managed to deter the UK property market. It’s bulletproof and teflon coated.”

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Make Your Brand Story More Relatable with Personalised Video


28 March 2017
        

Make Your Brand Story More Relatable with Personalised Video

The narrative of your business is a great tool for customer engagement, but are you doing enough to ensure that your customers know your brand's story?

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5 Tips for Creating Personalised Video for your Small Business


27 March 2017
        

5 Tips for Creating Personalised Video for your Small Business

There are many challenges facing small businesses today, so increasing your exposure and keeping up with bigger or longstanding competitors may feel intimidating at first . One trend that can help you get and stay ahead is personalised video marketing.

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Why Moving to a Private Video Platform Could Protect Your Brand’s Online Reputation


24 March 2017
        

Why Moving to a Private Video Platform Could Protect Your Brand’s Online Reputation

As a business owner or a marketer there can’t be anything more soul destroying than spending hours creating a video advertising campaign that cuts through the noise; only to be let down at the last-minute by the advertisers hosting your content.

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Personalised Video is Set to Revolutionise the Recruitment Industry and Here’s Why


20 March 2017
        

Personalised Video is Set to Revolutionise the Recruitment Industry and Here’s Why

Just about every recruitment agency will tell you they’re the best, but how many are embracing innovative personalised video technology to ensure they really offer you the best possible recruitment service? If your recruitment agency isn’t using video yet, you may want to ask them why not.

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How to Boost Employee Engagement with Personalised Video


20 March 2017
        

How to Boost Employee Engagement with Personalised Video

Doug Conant, CEO of Campbell’s Soup once said: “To win in the marketplace you must first win in the workplace.” In today’s competitive market, Doug’s advice couldn’t be more relevant. Employees are increasingly demanding more from their employers. They expect to be rewarded and kept engaged

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vCreate Launch Game Changing Personalised Video for the Recruitment Industry


14 March 2017
        

vCreate Launch Game Changing Personalised Video for the Recruitment Industry

Today (14th March) marks the launch of vCreate for Recruiters, the award-winning personalised video platform. vCreate has developed a solution to the issues of candidate fall off and rebates, by helping recruitment consultants place the right candidate first time

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Is this the age of H2H?


22 February 2017
        

Is this the age of H2H?

We marketers love acronyms. Which is why we were amused to see a new one (to us anyway) this week; namely 'H2H'. So what does it mean? Head to Head? Heart to Heart? Close but no cigar. It's 'Human to Human', probably intended as a grumpy foot-stomp against categorisations like B2C and B2B.

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3 ways to start using video today


06 February 2017
        

3 ways to start using video today

It's a common misconception that using video for marketing is the reserve of mid-to-large enterprises. Whilst that may have held five years ago, it's clearly not true today. Plenty of smart small businesses have succeeded in fuelling sales and growth by using video.

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Marketing works. So why is it so undervalued?


19 January 2017
        

Marketing works. So why is it so undervalued?

My heart sank when I read this article, published by Marketing Week. It shows the results of their annual Career and Salary Survey and reflects the lack of understanding and appreciation for the value that marketing brings to business.

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Lights. Camera. Call-to-Action!


11 November 2016
        

Lights. Camera. Call-to-Action!

By now we all know that, for most marketing challenges, video works better than just about any other medium. It cuts through where text alone can struggle to make impact and it can make a powerful emotional connection which really inspires action.

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Is Account Based Marketing the future of B2B?


15 September 2016
        

Is Account Based Marketing the future of B2B?

More and more B2B brands are dropping traditional marketing strategies in order to focus on account based marketing (ABM). That means precision targeting and increased personalisation.Fujitsu leading the wayFujitsu recently divulged that they spend substantially less on traditional lead generation activities like email, telesales and direct-mail, in order to focus on more targeted campaigns.

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Measuring ROI with video


21 July 2016
        

Measuring ROI with video

We love using video because it's so much easier to measure ROI than for just about any other medium.

Given that you understand the basics of how to measure ROI per-se, why is video easier to measure than text for example? Well, seeing as we asked the question we'll attempt to pen a cohesive answer.


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Picture this: Lessons about selling according to Blondie


05 May 2016
        

Picture this: Lessons about selling according to Blondie

Call me

So this is where it inevitably starts. Either a cold-call or one made luke-warm by a positive reaction to an email or digital campaign. Never easy, it can often feel like a slog. But despite efforts to find a viable alternative, and with much of the buying journey made by the customer themselves today, it's surprising how often a pro-active sale needs a phone call to get the ball rolling.

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Spice up your partner relationships with video


18 March 2016
        

Spice up your partner relationships with video

Many companies, especially in the tech industries, deliver their products and services using a 100% indirect model through a network of certified partners. It makes sense. To make the relationship work means using a variety of co-marketing initiatives. More often than not, these tend to be one-off tactics like print adverts, offers and events. Or worse, a lack-lustre selection of so-called 'digital assets' like editable PDF's, PowerPoints and co-branded web-headers.



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vLog: Powering Newsletters with Video


18 February 2016
        

vLog: Powering Newsletters with Video

Video newsletters are an extremely effective way of inspiring prospects, engaging with customers and socialising your brand.

Creating impactful video content and delivering it direct to the device of your target audience is easier than ever. Managed and measured in real-time, a vCreate Channel delivers a measurable ROI with very little outlay or resource.



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Make video your New Year's resolution


05 January 2016
        

Make video your New Year's resolution

Ah, January! That's when you go back to work (having over-indulged to the point where a single additional wafer-thin mint would have caused you to explode) with renewed vitality and positivity. That's because this year, 2016, is the one where you're really going to make a difference. So, as a marketer, how exactly are you going to do that?

Here are five tips that will help you get off to a powerful start.



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