vCreate News

 

Why Marketing Managers Need a ‘Shiny and New Filter’ for ALL Tech Tool Purchases


23 June 2017
Why Marketing Managers Need a ‘Shiny and New Filter’ for ALL Tech Tool Purchases

How many times in the last month have you read a post from an influencer, or received a mail about a new marketing tool, that’s bound to solve a whole heap of your marketing worries? … Lost track? I don’t blame you. I stopped counting at 20.

Marketers, by their very nature, are expected to be curious, inquisitive, and ahead of the curve, so it’s perhaps unsurprising that we have our ear firmly to the ground when it comes to what’s hot. Whether you are a marketing manager for a small startup, or a global multinational brand, please don’t let your penchant for ‘shiny and new’ get in the way of the bigger picture. We’ll come on to why later. First, let’s take a look at the digital marketing landscape to give this discussion some context.

The growth of the marketing technology space over the last seven years is something of a mind boggle. In 2011 there were 150 tools of relevance, and this May, the author of the marketing technology landscape, Scott Brinker, published an infographic featuring 5000 marketing tools across 50 categories, including: video marketing, personalisation, collaboration and agile and lean management.

Useful stuff, but how does the adoption of marketing tech tools translate at ground level?

The report Marketing Data Technology: Cutting Through the Complexity , by the Winterberry Group, I think sheds some light. They found that, on average, marketers use 12 different tools, where some are using up to 31 to manage data and campaigns. And, these numbers are just for the task of data management; bring in content management, social and relationship building, and we could easily be looking at 50 tools per company.

What I would like to clarify at this point is that I’m not an anti marketing tools activist, more a campaigner for a bit of common sense when it comes to prioritising. Marketers need to apply a filter when they are within 50 metres of something shiny and new when it comes to tech.

Digital Marketing Evangelist for Google, Avinash Kaushik, blogged about the same issue. He says that what we really need is to pause and consider two concepts: “1. Is this material? 2. What’s the opportunity cost?” By asking these simple questions you might just save yourself investing in something that could turn out to be an unwanted and costly distraction, or as Avinash puts it: “Stop yourself getting tricked into chasing small rabbits down small holes at the cost of capturing elephants with the same effort.”

Bottom line - chase dreams, not distractions! Use marketing best practice, and you’ll choose the right tools to help you gain a strategic advantage over your competitors, whilst at the same time contributing to business success.


    


Neonatal Nurses Make Father’s Day Extra Special for Dads of Premature Babies


14 June 2017
Neonatal Nurses Make Father’s Day Extra Special for Dads of Premature Babies

Neonatal nurses at the Royal Hospital for Children in Glasgow are making Father’s Day extra special for dads of premature babies.Dads will have time in front of the camera to record a personal video message for their child to watch when he or she is older. Video messages on Father’s Day will be added to the baby’s video care diary, that can be downloaded once the baby has left the Unit, and kept as a memento.

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An Open Letter to Neonatal Teams


12 June 2017
An Open Letter to Neonatal Teams

Dear NHS Neonatal Unit, R.e. Secure video messaging to connect parents and babies within your unit at no cost You may have seen the BBC News story from April that discussed how the nursing team at the Royal Hospital for Children, Glasgow, use secure video messaging to enhance family-centred-care. In summary, secure video technology is allowing medical staff to record non-clinically sensitive video clips, cotside, and send them to parents of special care babies.
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NHS Video Tech Initiative Gains Momentum


02 June 2017
NHS Video Tech Initiative Gains Momentum

The #NHSvideotech initiative, introduced by vCreate, to equip all 200 UK NHS Neonatal Units with secure video messaging has received over forty enquiries from Units in its first month.Twelve Units, that specialise in newborn baby care, are ready to get started with a pilot that will allow their nursing staff to record video messages of babies and send them to parents during times when they are unable to be cotside. And, this is provided by vCreate at no cost to Units.

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The UK’s Largest Neonatal Services Provider Trials Secure Video Messaging


31 May 2017
The UK’s Largest Neonatal Services Provider Trials Secure Video Messaging

vCreate is proud to announce that the Leeds Teaching Hospitals NHS Trust are set to run a trial of secure video messaging to keep parents of premature babies updated on their baby’s progress when they are away from hospital.The Leeds Centre for Newborn Care is one of the largest neonatal services in the UK, providing specialist baby care to around 1,800 babies each year, many of whom need intensive care or surgery.

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Five Habits of a Truly Agile Marketing Leader


30 May 2017
Five Habits of a Truly Agile Marketing Leader

Marketing is changing; the digital revolution is disrupting markets, and entire industries can have the rug pulled from them in a nanosecond. Customers have also become savvier, preferring brands that don’t push content at them; rather seek to understand them as individuals, engage them in a community and personalise their experience.

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How to Use Video to Build a Better Customer Experience


18 May 2017
How to Use Video to Build a Better Customer Experience

Winning your customers’ affections is similar to finding your perfect match on Tinder. Your first meeting needs to go well for things to get off the ground. Then, in every encounter thereafter you will be judged and asked back for a second or third date if you hit it off. Customer experience (CX) is no different; customers want you to make them feel special, they want you to listen more than you talk, and show them regularly how much you care.

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Neonatal Unit Becomes First in Country to Introduce Secure Video Messaging to Help Parents Stay Connected


16 May 2017
Neonatal Unit Becomes First in Country to Introduce Secure Video Messaging to Help Parents Stay Connected

Parents of premature babies at the Royal Hospital for Children in Glasgow, will now be offered secure video messaging to help them stay connected with their baby’s progress whilst they are in hospital. Following a successful two month pilot project, which saw the unit trial video with select parents, medical staff now plan to make video available to consenting parents of the 600 babies cared for here annually.

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Video Messaging Service Supports Parents' Health and Well-Being


10 May 2017
Video Messaging Service Supports Parents' Health and Well-Being

For mums and dads of premature babies, receiving the news that their baby is going to be born earlier than expected can be a frightening and stressful time. And parents are more likely to experience mental health problems as a result. According to Bliss, the UK’s special care baby charity, 40 per cent of mothers of premature babies are affected by postnatal depression soon after birth.

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Community Support for Neonatal Video Tech Needed to Deliver Nationwide Roll-out


03 May 2017
Community Support for Neonatal Video Tech Needed to Deliver Nationwide Roll-out

The Royal Hospital for Children in Glasgow has become the first neonatal unit in the UK to use video technology to help parents stay connected with their baby’s progress; the cloud-based video platform, allows nurses to send parents of premature babies video updates from hospital.

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Onboarding in the Digital-Age - Why Personalised Video is the Secret to Success


28 April 2017
Onboarding in the Digital-Age - Why Personalised Video is the Secret to Success

The rise of digital has created a need for employers to adapt and digitalise their operations to keep up with rapid rate of change. Now, organisations need digital rock stars; who, not only have hands-on experience of digital project delivery, but are also flexible, resilient and confident; traits of a modern digital leader.

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How to Use Personalised Video to Boost Property Sales


27 April 2017
How to Use Personalised Video to Boost Property Sales

The concept of personal service is not anything new; before the time of Adam Smith and his observations on the efficiency of pin production, all goods were effectively one-off, custom-made items. The difference today is that technology is paving the way for a greater degree of customisation – at a cost that both producers and consumers can justify.

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vCreate Launch Corporate Partnership Initiative to Fund the Provision of Video Technology in UK Neonatal Units


24 April 2017
vCreate Launch Corporate Partnership Initiative to Fund the Provision of Video Technology in UK Neonatal Units

Personalised video specialists, vCreate, today announce a new funding initiative aimed at ensuring that all 200 UK neonatal networks are equipped with personalised video by 2018. According to Bliss, the UK’s special care baby charity; over 90,000 babies are admitted to neonatal care in the UK because they have either been born prematurely, or full term but sick.
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The Rise of Martech - a Tool for Every Occasion, but Which are Here to Stay?


19 April 2017
The Rise of Martech - a Tool for Every Occasion, but Which are Here to Stay?

Technology is an enabler for change across many industries, but with so many tools at your disposal how do you weed out the fads from the trends, and ultimately invest in the marketing tools and technologies that will help your team do a great job?

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The Royal Hospital for Children, Glasgow, Using Personalised Video technology to help parents stay connected


17 April 2017
 The Royal Hospital for Children, Glasgow, Using Personalised Video technology to help parents stay connected

The new Royal Hospital for Children in Glasgow, which opened its doors in 2015, has the largest neo-natal intensive care unit in Scotland. This state-of-the-art unit prides itself on offering the very best care and support to both its baby patients and their parents and carers.

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Personalised Video Expected to be a Game-Changer for Real Estate


13 April 2017
Personalised Video Expected to be a Game-Changer for Real Estate

Most estate agents would agree that the property industry as a whole has been slower than other industries to respond to digital ways of working and new technologies; however, personalised video could be one of the first to be widely adopted. According to a recent survey, listings with video receive 403% more enquiries than those that do not include video.

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Is Internal Communication ‘Finished’, or Are We Just Getting Started


11 April 2017
Is Internal Communication ‘Finished’, or Are We Just Getting Started

When Dan Kneeshaw, senior director of global associate communications at Walmart said internal comms is ‘finished’ at the recent Ragan Social Media Conference, he probably had some marketers questioning everything they’ve learnt about segmentation and tailoring your message for the person receiving it.

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What Marketing Trends are Hot in Recruitment Right Now, and How to Maximise them


05 April 2017
What Marketing Trends are Hot in Recruitment Right Now, and How to Maximise them

We are the middle of a digital revolution that is unprecedented in all human history, so before we take a look at the trends that are going to make a real difference, spare a thought for your marketing team; keeping on top of a digital world that changes by the second.

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Does the Marsh and Parsons Advert Cross the Line, or is it a clever use of humour?


04 April 2017
Does the Marsh and Parsons Advert Cross the Line, or is it a clever use of humour?

Advertisers crossing the line between impactful and offensive isn’t new; take the advert for Protein World that made waves in 2015. The tube poster ad received 378 complaints to advertising watchdog ASA (Advertising Standards Authority). It was also banned by the Mayor of London, Sadiq Khan as it promotes unhealthy and unrealistic body imagery.

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How Personalised Video Marketing is Helping UK Estate Agents Stand Out


03 April 2017
How Personalised Video Marketing is Helping UK Estate Agents Stand Out

The trigger of Article 50 by Theresa May last week saw property marketing firm Hometrack predict a house price growth rise in the UK of 4% in 2017; whilst founder and CEO of eMoov.co.uk, Russell Quirk, commented in the Sun that: “Brexit has not managed to deter the UK property market. It’s bulletproof and teflon coated.”

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Make Your Brand Story More Relatable with Personalised Video


28 March 2017
Make Your Brand Story More Relatable with Personalised Video

The narrative of your business is a great tool for customer engagement, but are you doing enough to ensure that your customers know your brand's story?

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5 Tips for Creating Personalised Video for your Small Business


27 March 2017
5 Tips for Creating Personalised Video for your Small Business

There are many challenges facing small businesses today, so increasing your exposure and keeping up with bigger or longstanding competitors may feel intimidating at first . One trend that can help you get and stay ahead is personalised video marketing.

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Why Moving to a Private Video Platform Could Protect Your Brand’s Online Reputation


24 March 2017
Why Moving to a Private Video Platform Could Protect Your Brand’s Online Reputation

As a business owner or a marketer there can’t be anything more soul destroying than spending hours creating a video advertising campaign that cuts through the noise; only to be let down at the last-minute by the advertisers hosting your content.

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How to Boost Employee Engagement with Personalised Video


20 March 2017
How to Boost Employee Engagement with Personalised Video

Doug Conant, CEO of Campbell’s Soup once said: “To win in the marketplace you must first win in the workplace.” In today’s competitive market, Doug’s advice couldn’t be more relevant. Employees are increasingly demanding more from their employers. They expect to be rewarded and kept engaged

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Personalised Video is Set to Revolutionise the Recruitment Industry and Here’s Why


20 March 2017
Personalised Video is Set to Revolutionise the Recruitment Industry and Here’s Why

Just about every recruitment agency will tell you they’re the best, but how many are embracing innovative personalised video technology to ensure they really offer you the best possible recruitment service? If your recruitment agency isn’t using video yet, you may want to ask them why not.

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vCreate Launch Game Changing Personalised Video for the Recruitment Industry


14 March 2017
vCreate Launch Game Changing Personalised Video for the Recruitment Industry

Today (14th March) marks the launch of vCreate for Recruiters, the award-winning personalised video platform. vCreate has developed a solution to the issues of candidate fall off and rebates, by helping recruitment consultants place the right candidate first time

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Is this the age of H2H?


22 February 2017
Is this the age of H2H?

We marketers love acronyms. Which is why we were amused to see a new one (to us anyway) this week; namely 'H2H'. So what does it mean? Head to Head? Heart to Heart? Close but no cigar. It's 'Human to Human', probably intended as a grumpy foot-stomp against categorisations like B2C and B2B.

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3 ways to start using video today


06 February 2017
3 ways to start using video today

It's a common misconception that using video for marketing is the reserve of mid-to-large enterprises. Whilst that may have held five years ago, it's clearly not true today. Plenty of smart small businesses have succeeded in fuelling sales and growth by using video.

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Marketing works. So why is it so undervalued?


19 January 2017
Marketing works. So why is it so undervalued?

My heart sank when I read this article, published by Marketing Week. It shows the results of their annual Career and Salary Survey and reflects the lack of understanding and appreciation for the value that marketing brings to business.

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Lights. Camera. Call-to-Action!


11 November 2016
Lights. Camera. Call-to-Action!

By now we all know that, for most marketing challenges, video works better than just about any other medium. It cuts through where text alone can struggle to make impact and it can make a powerful emotional connection which really inspires action.

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Is Account Based Marketing the future of B2B?


15 September 2016
Is Account Based Marketing the future of B2B?

More and more B2B brands are dropping traditional marketing strategies in order to focus on account based marketing (ABM). That means precision targeting and increased personalisation.Fujitsu leading the wayFujitsu recently divulged that they spend substantially less on traditional lead generation activities like email, telesales and direct-mail, in order to focus on more targeted campaigns.

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Measuring ROI with video


21 July 2016
Measuring ROI with video

We love using video because it's so much easier to measure ROI than for just about any other medium.

Given that you understand the basics of how to measure ROI per-se, why is video easier to measure than text for example? Well, seeing as we asked the question we'll attempt to pen a cohesive answer.


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Picture this: Lessons about selling according to Blondie


05 May 2016
Picture this: Lessons about selling according to Blondie

Call me

So this is where it inevitably starts. Either a cold-call or one made luke-warm by a positive reaction to an email or digital campaign. Never easy, it can often feel like a slog. But despite efforts to find a viable alternative, and with much of the buying journey made by the customer themselves today, it's surprising how often a pro-active sale needs a phone call to get the ball rolling.

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Spice up your partner relationships with video


18 March 2016
Spice up your partner relationships with video

Many companies, especially in the tech industries, deliver their products and services using a 100% indirect model through a network of certified partners. It makes sense. To make the relationship work means using a variety of co-marketing initiatives. More often than not, these tend to be one-off tactics like print adverts, offers and events. Or worse, a lack-lustre selection of so-called 'digital assets' like editable PDF's, PowerPoints and co-branded web-headers.



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vLog: Powering Newsletters with Video


18 February 2016
vLog: Powering Newsletters with Video

Video newsletters are an extremely effective way of inspiring prospects, engaging with customers and socialising your brand.

Creating impactful video content and delivering it direct to the device of your target audience is easier than ever. Managed and measured in real-time, a vCreate Channel delivers a measurable ROI with very little outlay or resource.



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Make video your New Year's resolution


05 January 2016
Make video your New Year's resolution

Ah, January! That's when you go back to work (having over-indulged to the point where a single additional wafer-thin mint would have caused you to explode) with renewed vitality and positivity. That's because this year, 2016, is the one where you're really going to make a difference. So, as a marketer, how exactly are you going to do that?

Here are five tips that will help you get off to a powerful start.



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