Secure video messaging to connect parents and babies in UK NHS Neonatal Units

Secure video messaging to connect parents and babies in UK NHS Neonatal Units

For parents of premature babies keeping updated on their baby's progress and feeling involved in their care, provides reassurance during a difficult time. Now neonatal units across the UK can do more than ever to support parents with vCreate's pioneering secure video messaging.

Over 600 families per year are expected to benefit from vCreate technology at the Royal Hospital for Children in Glasgow. Due to the success of the initiative, vCreate will soon be available to all 200 NHS Neonatal Units in the United Kingdom at no cost to them.

The initiative will be funded through corporate sponsorship in return for joint PR opportunities and branding of the secure video messaging application.


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See the recent coverage on BBC Scotland News

" Many parents are not able to be with their baby in the Neonatal Unit all day; video updates are a brilliant way of providing reassurance to mums and dads during a stressful time because they can actually see their baby and ask questions. "
(Neil Patel, Consultant Neonatologist. The Royal Hospital for Children, Glasgow)

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Benefits for parents, babies and Units

Parents receive reassuring updates on baby's well-being when away from the Unit


Unit staff spend less time answering the phone and more time caring for babies


Wider family members, i.e. siblings, unable to attend the Unit become more involved


Secure video messaging is managed and controlled by the Unit staff at all times


Videos can be recorded on any device with the option to add personalised text to the video


Unique corporate funding method means no cost to the Unit and the wider NHS

How it works
How it works

Unit staff record short video updates of babies for parents to watch when away from the Unit. These are recorded on any device with a camera i.e. mobile phone, tablet etc. vCreate are hoping to provide each Unit with a dedicated device as part of the initiative.


The videos are stored securely on the vCreate platform. Parents register for an account which is then approved by the Unit staff. Once approved, Unit staff assign videos to the appropriate parent account.


Parents login to watch their baby’s videos at any time on any device and are alerted when new videos are available. A baby care video diary builds up over time which the parents have access to 24 hours per day. The Unit can see when the videos are being watched for auditing purposes.


Unit staff record videos when they have time and not at a prescribed rate. This process will have no impact on their clinical duties and the videos do not contain any sensitive clinical information.


When the baby leaves the Unit, parents are able to download their baby's videos to keep. At this point the Unit delete the videos and remove the account for Data Protection purposes.

Unique Funding

NHS Neonatal Units in the UK receive vCreate for free
Secure &
No cost
to the Unit

Each vCreate within a Unit is funded by a corporate sponsor in exchange for application branding and joint PR opportunities.

Register your Unit Become a sponsor

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