20 March 2017
Doug Conant, CEO of Campbell’s Soup once said: “To win in the marketplace you must first win in the workplace.” In today’s competitive market, Doug’s advice couldn’t be more relevant. Employees are increasingly demanding more from their employers. They expect to be rewarded and kept engaged.
In response many employers have upped their game; however, more are lagging behind. According to Engage for Success, 45% of organisations don’t have a dedicated employee engagement programme.
Whether you are one of the 55% that is actively engaging their employees, or the 45% that is yet to lay out a formal employee plan (or somewhere in between); using personalised video is a great way of actively engaging with your employees and getting instant feedback.
Here are four ways that vCreate’s customers are already using personalised video to enhance employee engagement:
Super-charge your internal newsletter
As marketers we like to think that our co-workers read our internal communications, but in reality, only a small percentage will tune in. Including personalised video updates in your internal newsletters will not only break up the monotony of text-based news, you’ll also get greater engagement into the bargain. According to a 2014 Forrester report titled, “Executive Q&A: How Personalized Video Works And What It Can Do For You”; personalised video has been shown to raise prospect email engagement levels by 10x and increase CTRs by more than 985 percent. So why not use this logic to enhance employee engagement too?
Build trust with regular and personal senior management bulletins
Involving employees in your business planning programme is a winner for engagement, but can you really expect to deliver all of your strategic messages in a quarterly stand-up meeting? Personalised video enables senior managers across the business to record updates for specific departments, without the need for the message to be delivered face-to-face. Time saving as well as a tick towards your green credentials.
Support training and development goals
Create your own learning academy where HR managers and department heads can build and host their own library of personalised videos. The advanced analytics that sit behind the intuitive vCreate interface give administrators a granular view, whilst identifying employees who are accessing training material and company resources, so that you can monitor what’s working, and how employees are interacting with content. vCreate could also be used ahead of interview assessment days where there are fine margins between a competitive pool of candidates. Advance engagement with company resources could signal the go-getters and top performers.
Onboarding plays a crucial role in the success of new hires; in fact research by O.C.Tanner found that 69% of employees are more likely to stay with a company for three years if they experienced great onboarding.
That said, onboarding doesn’t get the airtime it deserves (research by Harvard Business Review found that 22% of companies have no formal onboarding program). Personalised video makes onboarding easy, getting new hires started faster and happier. Signature Bank of Georgia, is using vCreate to onboard employees by providing personalised introductions to the bank as part of their innovative welcome pack. Signature Bank deliver consistent, personalised and measurable video material for their employees to consume at a time to suit them.
To find out more about how personalised video can enhance your internal communications and boost employee engagement, get in touch. www.vcreate.tv.